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MV Agusta: Getting Serious in 2018

MV Agusta turned heads at the EICMA international motorcycle show in Milan last November.

MV Agusta Dragster 800 RRBut the big news wasn't the jaw-dropping, new from the ground up Dragster 800 RR. The big story was the announcement of a new North American distribution deal that promises to put the historic Italian marque in dealerships throughout the US and Canada. Joseph Elasmar is the CEO of Urban Motor Group, currently the Australian distributor for MV Agusta, and now running the North American operations from offices in California and Pennsylvania. 2018 models are beginning to arrive and plans call for the dealer network to expand to 50 or more by year's end. A new 3-year warranty is being offered on new MV Agustas to entice skeptics to try the brand. 

The future looks bright as a fresh infusion of cash has bolstered the fledgeling factory. For the foreseeable future, production remains in Italy.

“I am very satisfied with having successfully completed a very complex restructuring and repositioning plan of a brand that I believe to be a true icon of ‘Made in Italy’ in the world. We will continue to work with determination to consolidate all of our goals.”

— Giovanni Castiglioni, President of MV Agusta

Another announcement from MV Agusta involved a special partnership with Pirelli. Current plans include two limited edition Pirelli models, for buyers who need that extra dose of unique.

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